As health coaches, it is critical that we determine how to best package our time and energy when planning our business model. Should we offer a training program for a flat fee? What about time spent advising clients over the phone or in-person? How do we address clients who require minimum attention versus those who need more regular – and sometimes unexpected – guidance? Adjusting your business model may improve your ability to serve your clientele while maximizing your revenue. Take Adobe’s transition from a product-sales model to a subscription model in 2013. Gone are the days of dropping at least $1,300 on an Adobe Creative Suite package. When Adobe moved to a subscription model, it saw an increase in revenue and users who otherwise would not be able to purchase its programs. Other prominent companies have changed their pricing model, too. For example, the launch of Apple Music’s monthly subscription model gave music lovers instant access to millions of songs rather than charging for individual tracks. Adobe and Apple adapted to the marketplace – something we as fitness professionals would be wise to do with our pricing structures. This is why Solid Fit offers an adaptable business model. As a SolidHealth Organization or Coach, you have the power and flexibility to determine if you will offer products, services, or both to your clients.


Here’s a Breakdown:

Products:

With this model, you sell a training package with specific parameters around the cost of the program and any additional hours you will spend working with the client. For example, your package may include a 1-month program + 8 hours/month of phone time with clients to discuss their progress, nutrition, etc. Selling products allows you set specific targets around your income and how many clients you need to achieve that income. This model is excellent if you are on a tight schedule without much wiggle room, or if you’re working with clients who are comfortable adhering to your program with minimal unplanned guidance (you can probably already think of clients you have who would do well with this model). The products model tends to be most common for online training.

Services:

This is essentially a subscription model in which you bill your clients for any time you spend providing a service to them (whether that is time spent developing their program, physically training them if they are an in-person client, talking to them on the phone, etc.). For example, you may estimate that you will spend 10 hours/month on a client, but your client is well aware that they will be charged for any time you spend above or below that estimate. Since this model is more fluid, it may be more challenging for you to predict your monthly income. At the same time, this model provides the flexibility you may need to work with clients who require more attention or whose needs vary each month. The services model tends to be most common for in-person or hybrid training (partially online and in-person).

Determining the Business Model That Works for You:

Because we want you to meet your clients’ needs while maximizing your income, SolidHealth allows you to offer a products model, services model, or combination of the two to each and every client. This ability to tailor your offerings means you can run an online business, meet with clients in-person or digitally, and take as much time with each client as is needed. As you build your business with SolidHealth, we encourage you to think about which business model will best help you to achieve your goals.



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Author:
Eric Cavazos

Founder of SolidHealth Software Inc. Eric has consulted several tech companies in San Francisco, CA to maximize their product market and improve their product architecture.

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