Who hasn’t said to themselves, “I should start my own business,” at one time or another? Whether you gave up your 9-5 in pursuit of your passion, or always liked the idea of being your own boss, you’re now at the point of launching your own business. What do you do now to maximize success?
Building your own fitness empire requires dedication, hard work, and the willingness to go all out for your clients. The ability to inspire a large number of people is also a must. Wallflowers need not apply.
Once you have the basics of experience, certification, a business model in place, and the first few clients signed up. It’s time to start thinking bigger.
Three Essential Pillars of Building a Fitness Empire
There are three main areas that you need to ensure you have a solid foundation for continued growth and success: Social Following, Business Management, and Brand Management.
Ramp Up Your Social Following
If you do not already have a presence on social media, it’s time to start. And if you do, it’s worth it to learn some of the strategies for growing followers.
The key channels you should focus on growing a presence through are YouTube and Instagram. There’s a simple reason for this. People’s motivation for starting a fitness program is largely motivated by visual appeal, so it helps to show the results they can achieve if they put in the work with your program.
The great thing about social media is that anyone can begin growing their follower base – for free – by following some simple principles:
- Post consistently. This creates a sense of reliability and keeps your content visible on crowded feeds.
- Offer instruction. Show off your expertise by demonstrating certain exercises or meal prep work in videos and images. Don’t forget those filters and hashtags!
- Stay engaged. Answer questions, respond to comments, reach out to fitness influencers, stay active on trending topics.
- Keep branding visible. Flaunt your logo on your T-shirt, hoodie, water bottle etc. It will help people associate your content with your brand.
- Host challenges or giveaways. This is a great one for fitness influencers. We’ve all seen certain challenges go viral on social media. This works because it helps you reach a wider audience, rather than only the clients you work with in person. Encourage followers to tag a friend, post photos of themselves, and share their progress.
As a business owner, you’ll find that there are only so many clients you can work with in a day. With social media you can “warm up” followers with your content and encourage them to contact you for exclusive tips and training.
Hone Business Management Skills
Optimizing your approach to business management from the start is very important. As your client base grows, you might find that operations and paperwork becomes a bit overwhelming. It’s essential to have a system in place to handle regular activities like billing, client scheduling, and communicating.
Solid Office was developed to meet the needs of the independent business owner. It’s an all-in-one solution designed to handle aspects of your business that you need to streamline, in order to maximize time spent with clients. Less time with paperwork, more time in the gym/ court/studio.
However, Solid Office takes this a step further and actually helps you increase your client base by exposing you to tons of potential clients using the Solid Health Network. And once you’re set up with Solid Office you can manage clients, meal planning, workouts, and scheduling, all from one place. Learn more.
You don’t need an MBA to manage your business like one.
How to Succeed at Brand Management
Brand management ties into both other pillars and should be approached just as strategically. It’s important for any business owner to understand what makes up their brand and how to direct its development. You need to decide how customers and the industry perceive you and your business. To conceptualize your brand, sit down and ask yourself a few key questions:
- What is the company mission statement?
- What is your specialty? What make your services unique?
- Who is your target audience? What is unique about them?
- How would you describe yourself in a short paragraph?
- What aspects of your business and personality would appeal to your target audience?
It’s not a bad idea to look at your competitors to see what they are doing and how you can set yourself apart. Develop a brand personality and profile that will help your audience understand you and what you offer. “Branding” is not a gimmick or a distraction, it is a method of communicating your value to your audience in a memorable, relatable way.
Once you’re comfortable with your brand profile, you can address the specifics of how it is conveyed:
- visual identity (colors, logo etc.)
- voice (humourous, straightforward, etc.)
- value (what makes you unique)
- channels (social media, network, referrals)
Set a Solid Foundation for Success
It’s not enough for business owners these days to be experts in the field. It is essential to build a strong business plan from the start, a brand that truly represents what you offer, and the social following to get your voice heard.
Solid Health works with many coaches to help get started building their fitness empire. Want to get started? Contact us now. Only the bold and ambitious need apply.